It’s official. Google added new information to it’s webmaster site yesterday that they do not use the keyword meta tag in web ranking.
Does that mean that keywords are not important? Not necessarily. Keywords are what can help you stay focused. What is your site or blog about? Centering pages on your site around a few keywords or phrases can help you stay on course. Doing keyword research to see what words people are searching is also helpful.
Should you skip using the keyword meta tag? Not necessarily. Just because Google doesn’t the keyword meta tag, doesn’t mean other search engines don’t.
It is unfortunate that the keyword meta tag has been so misused as to make it less relevant. The best advice is still to have meaningful content about your business.
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