Whenever you are looking for content for your website, your business Facebook page, Twitter account or any online presence for your business, keep one thing in mind . . . IT’S NOT ABOUT YOU! And, by the way, it is not about your web designer either. It is about your CUSTOMERS!
What can you give of value to your customers? You may think the video with music or the flashing images are cool, but will your customers? Or, will they just find them irritating and distracting.
When your customers find you, can they find useful information? Can they navigate easily? Can they easily contact you. What is your customer’s experience with your online presence?
